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EXCLUSIVE Social media customers making an attempt to maintain up with influencers are usually not solely damaging their very own pockets, but additionally having a big impact on the UK’s battered excessive road
11:39, 07 Feb 2025Updated 11:39, 07 Feb 2025
The UK’s excessive road is having a tough time(Image: Getty Images)
The UK’s high street has been battling for its life for several years – and now a TikTok trend has been pinpointed as one of its newest enemies. Labelled by the experts at Nationwide as “trend spend culture,” online shops such as TikTiok’s own store, coupled with endless social media ads has made it harder for Brits to resist the temptation of buying everything they see online.
For many, watching an influencer reviewing a product and them immediately being able to buy it is a dream come true – but the impact it’s actually having on stores across the country is far from ideal.
And chatting with the Daily Star, the excessive road financial institution’s director of funds technique, Mark Nalder, informed us that it is having a “big impact” on the excessive road.
Stop letting influencers affect you (inventory)(Image: Getty Images)
He stated: “Social media-driven consumerism and trend spending have had a big impact on the high street, given that so much of it is based on what’s happening online. Newer commerce platforms such as TikTok shop and social ads driving online sales mean less people are hitting the high-street for their needs, getting their latest fix via a few clicks on their phone.
“But even as consumer spending online continues to grow, at Nationwide, our customers value face-to-face interactions and we’re proud to continue serving them at our brick-and-mortar branches across the UK, it’s about providing choice on how we shop and spend our money.”
However, a motion has began on TikTook to attempt to fight this, with extra individuals trying to push in opposition to the tide, with social actions and traits similar to #underconsumption and #projectpan racking up tons of of 1000’s of views on TikTook.
TikTook buying is harmful (inventory)(Image: Getty Images)
Author and financial expert Bola Sol, teaming up with Nationwide, shared her tips and guidance on how to stop impulse spending, swerve the latest launches and save your money in the process – and potentially the high street.
She stated: “Overconsumption not only drains our funds but also clutters our lives with things we don’t truly value. I’m all for treating yourself occasionally, but it’s crucial to do so mindfully.
“In a world that constantly tells us to spend, saving and investing in ourselves is a radical act of self-care. So, the next time you’re tempted by a trend, remember: your future self will thank you for choosing financial growth over fleeting gratification.”
Her top three tips are to pause before you purchase and ask yourself if you really need the item, to unfollow influencers who are trying to “push” the latest trends, and to set clear financial goals.
She also pointed to Nationwide’s own guide on how to budget, which features “Impulse Saver” tools and a specific account to help you save.
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