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When Ritchie Massey made a publish on X on switch deadline day promising free sausage sandwiches if West Bromwich Albion signed Adam Armstrong, he didn’t count on to be predicting the longer term.
The Oldbury cafe proprietor’s publish went viral after the soccer membership’s personal account reposted his one and added “get the fryer on”.
The deal for the Southampton striker was sealed 14 hours after the switch window closed.
Mr Massey mentioned the signing was an enormous plus and would see the membership have a goalscorer – “something that we’ve missed for a couple seasons now” – so what higher solution to have a good time than free sandwiches?
His publish has been seen by greater than 1.2 million individuals on X with greater than 500 likes.
“It is absolutely unbelievable, our social media has gone bonkers,” Mr Massey mentioned.
“We’ve received lots of new followers and friends, it’s amazing.”
The Massey Cafe will give free sausage sandwiches to everybody who comes by means of their doorways forward of the Baggies residence match in opposition to Sheffield Wednesday on Saturday – whether or not they’re soccer followers or not.
“We’ve got extra staff working and I’ve ordered more sausages and bread to make sure we’re all ready to go to meet the demands,” Mr Massey mentioned.
“I have to admit, preparations started around 11 o’clock on Monday evening.”
Armstrong has scored three objectives in 23 appearances for Southampton this season and his transfer to West Brom sees him reunited with boss Tony Mowbray.
He first performed for Mowbray as an 18-year-old on mortgage at Coventry City and bagged 20 objectives in a memorable season. Three years later, Mowbray had moved on to Blackburn Rovers and he once more signed Armstrong, initially on mortgage however then for a payment of £1.75m.
The transfer went so effectively Mowbray was capable of demand a payment of £15m when he bought Armstrong on to Southampton three years later.
“He reminds me of Kevin Phillips, a goalscorer, something that we’ve missed for a couple of seasons now,” Mr Massey mentioned.
“It is a massive plus that has given us fans a big boost.”
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