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The 59th Super Bowl is quick approaching, with the Kansas City Chiefs trying to make historical past with an unprecedented third consecutive title.
The Chiefs, led by sensational quarterback Patrick Mahomes, will face a well-recognized foe within the Philadelphia Eagles, who they beat two years in the past for the title.
It seems to be a tense match-up – however the greatest NFL occasion of the 12 months is at all times filled with a lot extra than simply on-field drama, from epic half-time exhibits to multi-million greenback promoting spots.
And, in fact, pop sensation Taylor Swift is predicted to as soon as once more be within the stands supporting her Chiefs tight finish boyfriend Travis Kelce.
Here’s all you might want to know forward of what might be a historic Super Bowl.
When is it and the way can I watch?
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Aerial view of the Caesars Superdome in New Orleans. Pic: mpi34/MediaPunch /IPX
Super Bowl LIX will likely be performed at Caesars Superdome, residence of the New Orleans Saints, on Sunday 9 February, with kick-off at 6.30pm native time.
Kick-off will likely be 11.30pm UK time.
The excellent news is protection begins at 10pm on Sunday on Sky Sports NFL (407) and Sky Sports Main Event (401).
If you are up late and on the transfer, you too can watch the present with Sky Go – on-line or on NOW TV, with the Sky Sports Day Pass.
These opponents have a historical past
This would be the Chiefs’ fifth Super Bowl in six years and comes off the again of two wins in a row; one towards the San Francisco 49ers final 12 months and the opposite towards the Eagles in 2023.
They’re early favourites to defeat the Eagles once more to say what Americans are calling the “three-peat”.
But the Eagles, who final received the competitors in 2018, will not roll over; they are going to be out for revenge after their epic towards the Chiefs two years in the past.
Kansas City have been seen as slight underdogs forward of that match-up, and trailed for a lot of the sport.
They have been 27-21 down heading into the ultimate quarter, and issues regarded bleak for the Chiefs after Mahomes appeared to re-injure the fitting ankle that had been a significant fear going into the sport.
However, when the groups returned after the final quarter, a resilient Mahomes produced a heroic effort and threw for 2 fourth-quarter touchdowns.
He additionally arrange Harrison Butker’s 27-yard game-winning subject aim with eight seconds to play in entrance of 67,827 followers on the stadium in Arizona.
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Kansas City Chiefs place kicker Harrison Butker kicks the game-winning subject aim towards the Philadelphia Eagles in 2023. Pic: AP
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Kansas City Chiefs gamers have fun after profitable the Super Bowl. Pic: AP
Mahomes stole the headlines, however Eagles quarterback Jalen Hurts turned in an nearly equally dazzling efficiency, working for 3 touchdowns and a Super Bowl file 70 yards.
He additionally threw for a landing in what’s extensively thought-about one of many best Super Bowls of all time.
Hurts has regarded spectacular heading into this Super Bowl, having had three dashing touchdowns alongside fellow Eagles star Saquon Barkley as they hammered the Washington Commanders 55-23 to ebook their place.
It was a harder highway to the ultimate for the Chiefs, who narrowly overcame Josh Allen’s Buffalo Bills 32-29 after Harrison Butker kicked what would show the profitable factors with three minutes to play.
This time round, the Chiefs go in as slight favourites largely as a consequence of their latest historical past of displaying up on the massive stage, nevertheless it’s an in depth one to name with Hurts’ Eagles in red-hot kind.
Trump will change into first sitting president to attend sport
Having already made headlines through the first 100 days of his second presidency, Donald Trump is confirmed to change into the primary sitting US president to attend the Super Bowl.
The US Secret Service, which is liable for defending the president, stated “extensive planning and coordination” has been happening for days forward of his arrival.
With the chief of the free world in attendance, followers attending the sport also can anticipate to be topic to additional safety measures, with Secret Service spokesman Anthony Guglielmi saying particulars on this will likely be launched within the coming days.
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Donald Trump has not indicated which facet he will likely be supporting. Pic: AP
Mr Trump has not given any indication as to which facet he will likely be backing, however did inform reporters that there’s a “certain quarterback that seems to be a pretty good winner”, showing to seek advice from Mahomes.
When requested how they really feel about taking part in in entrance of Mr Trump, Mahomes advised a information convention that it’s “always cool to be able to play in front of a sitting president”, whereas Kelce known as it a “great honour”.
The president additionally plans to sit down for an interview with Fox News’ Bret Baier as a part of the community’s preshow programming, which is about to be taped from Florida earlier than the sport.
It is conventional for the president to grant an interview to the community that is broadcasting the soccer sport, although each Mr Trump and his predecessor Joe Biden have been inconsistent about collaborating prior to now.
Taylor Swift to seem once more – however not for the half-time present
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Taylor cheers on Travis after Chiefs beat the Bills
Swift has change into a daily function at Chiefs video games, usually displaying as much as help her boyfriend Kelce.
The pop star was seen cheering him and his teammates on as they beat the Bills within the AFC Championship sport that secured their place within the Super Bowl, and got here on to the sphere on the Arrowhead Stadium after their victory to kiss him as confetti fell behind them.
The 14-time Grammy Award-winning famous person now has her personal back-to-back Super Bowls to attend, having additionally turned out for Kelce final 12 months.
She attracted loads of consideration in her personal proper, as she was making a much-discussed journey from her live performance in Tokyo in time for the massive kick-off in Las Vegas.
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Swift shouts from the stands whereas subsequent to Ashley Avignone throughout final 12 months’s Super Bowl Sunday. Pic: Reuters
She made it with loads of time to spare, and went on to take pleasure in herself after the Chiefs’ 25-22 win over the 49ers, profitable what gave the impression to be a beer-chugging contest, partying with celeb suite mates reminiscent of Blake Lively, Ice Spice and Lana Del Rey.
The Bad Blood singer is not touring this time round, and should effectively take pleasure in taking a backseat as she watches fellow American stars carry out within the half-time present.
Who is singing the nationwide anthem?
Every Super Bowl epic begins with a transferring rendition of The Star-Spangled Banner, and this time it will likely be carried out by soul singer/songwriter Jon Batiste.
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Jon Batiste. Pic: Andy Kropa/Invision/AP
The New Orleans native advised Entertainment Tonight on the finish of January: “I’m excited to figure out an arrangement that lasts the test of time.”
Also on the invoice is Christian recording artist Lauren Daigle and jazz musician Trombone Shorty, who will carry out America the Beautiful, whereas R&B vocalist Ledisi will carry out Lift Every Voice and Sing.
Who is performing within the half-time present?
Kendrick Lamar was confirmed because the headliner again in September final 12 months, not lengthy after his brutal rapping feud with Drake.
Two of the Humble hitmaker’s diss tracks on the Canadian rapper have been quantity ones final 12 months, and his newest album GNX was launched to a lot important acclaim in November.
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Kendrick Lamar performing in 2023. Pic: Amy Harris/Invision/AP
In a press release after he was introduced for the Super Bowl, the 17-time Grammy award-winning rapper stated: “Rap music is still the most impactful genre to date. And I’ll be there to remind the world why. They got the right one.”
He has the monitor file to again that remark up, having beforehand carried out on the 2022 half-time present, the place he joined Dr Dre, Snoop Dogg, Mary J Blige, 50 Cent, Anderson .Paak, and Eminem on the SoFi Stadium in Inglewood, California.
The exhibits are usually filled with a couple of shock company, however multi-Grammy-winning singer SZA has been confirmed as a function.
On 23 January, Lamar and Apple Music launched a trailer of him strolling on a soccer subject earlier than SZA walked up from behind and playfully splashed the rapper.
The duo have hits collectively together with the Oscar-nominated All The Stars and Doves In The Wind, and in addition carried out collectively on two tracks on Lamar’s most up-to-date album.
What concerning the adverts?
The Super Bowl is not simply the most important stage for footballers – it is also the most important stage for advertisers trying to attain its tens of millions of viewers – distinctive viewers, as a result of they’re as primed to observe the adverts as they’re the sport.
“This is a societal moment where we come together as a country,” says Kimberly Whitler, advertising professor on the University of Virginia’s Darden School of Business. “We may be on different sides… but we come together.”
The value for a 30-second advert spot at throughout this 12 months’s sport will price corporations as much as $8m (£6.4m), an increase from about $7m the 12 months earlier than.
ChatGPT maker OpenAI is rumoured to be airing its first-ever TV advert throughout this 12 months’s Super Bowl, in response to the Wall Street Journal, maintaining with rivals reminiscent of Google.
In order to get as a lot as a return on funding for these tens of millions, most advertisers launch their adverts within the days forward of the massive sport to get essentially the most publicity for his or her spots.
Quite a lot of promoting corporations merely launch an advert trailer, displaying off which celebrities are going to be selling their merchandise.
Celebrities we all know are that includes in adverts
Here’s a round-up of a few of the stars you will be seeing through the breaks:
Oscar winner Matthew McConaughey explains a conspiracy concept that soccer was invented to promote meals for an Uber Eats advert, with British singer Charli XCX and US author and TV star Martha Stewart additionally becoming a member of forces. In a teaser, they’re seen utilizing the “We listen and we don’t judge” TikTookay development to inform one another misconceptions they’ve had.
“I thought a Super Bowl was something I could order on Uber Eats,” British singer Charli XCX tells Stewart as they sit on a settee along with a takeaway bag.
Meg Ryan and Billy Crystal will present a When Harry Met Sally reunion – taking part in their characters on the well-known Katz’s Deli, having fun with a sandwich with Hellmann’s mayonnaise. This time spherical, it is Sydney Sweeney who joins to utter the well-known line: “I’ll have what she’s having.”
Actress turned TV host Drew Barrymore and actor Orlando Bloom will star within the first-ever Super Bowl business for MSC Cruises, with Barrymore singing a rendition of Madonna’s Holiday whereas on board a ship within the firm’s teaser.
Meta will likely be promoting its Smart Glasses by means of Chris Hemsworth and Chris Pratt, with each Marvel actors posting transient movies of themselves sporting the Ray-Ban frames on Instagram. Hemsworth accidently eats a banana from an artwork piece price $6.2m, and Kris Jenner seems to scold them.
There’s a star-studded listing of beer promoters this 12 months, with England nice David Beckham getting advised he has a long-lost twin brother (who seems to be Matt Damon) by his dad and mom within the Stella Artois teaser, and Post Malone getting a three-peat of his personal by showing in a 3rd Bud Light advert, this time with comic Shane Gillis.
Food commercials have stars reminiscent of singer Doja Cat, whose vocal help for Taco Bell has resulted in her that includes of their advert spot, whereas actors Adam Brody and Nick Offerman be a part of basketball star James Harden in a Pringles advert.
Nestle Coffee Mate’s advert options singer Shania Twain, whereas actor Eugene Levy’s eyebrows fly off in an advert for pizza chain Little Caesars, and Haagen-Dazs reunites Fast & Furious stars Michelle Rodriguez, Vin Diesel and Ludacris – this time driving not-so-fast, to allow them to take the time to take pleasure in consuming an ice cream bar.
There are additionally some adverts with extra severe messages, with rapper Snoop Dogg and Super Bowl file breaker Tom Brady voicing explanation why individuals hate one another in an effort to fight hate speech, for the Foundation To Combat Antisemitism.
And lastly, who holds essentially the most Super Bowl titles?
Here are the highest winners from 1967 to 2022:
• Pittsburgh Steelers: 6
• New England Patriots: 6
• San Francisco 49ers: 5
• Dallas Cowboys: 5
• New York Giants: 4
• Green Bay Packers: 4
And that is all you might want to know for the massive sport – benefit from the match!
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