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Acrobatic catches and thumping hits are why American soccer followers watch the Super Bowl however for others the non-sporting spectacle is far more fascinating.
We’ve chosen a couple of issues to look out for through the contest between the Philadelphia Eagles and the Kansas City Chiefs, which kicks off at 23:30 GMT (18:30 EST) on Sunday, 9 February on the Superdome in New Orleans, Louisiana.
Kendrick Lamar would be the star flip through the half-time present and the unlikely ties binding David Beckham and Matt Damon might be revealed – oh, and Taylor Swift is likely to be displaying off a brand new ring too.
Will Kendrick Lamar play Not Like Us?
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The Compton rapper might be headlining the musical interlude for a second time when he takes the stage on Sunday, throughout which he might be supported by SZA.
Lamar is recent off a profitable yr on the Grammy Awards the place he scooped 5 prizes, together with music of the yr for Not Like Us – a diss monitor directed at hip-hop rival Drake.
It could seem a certainty for the set record however Lamar would possibly select to not play it after Drake filed a lawsuit claiming defamation and harassment final month.
Will he again down or will the feud attain what is likely to be the biggest tv viewers in US historical past? Last yr’s Super Bowl set the file with greater than 123 million Americans tuning in.
Why Swifties aren’t searching for a Super Bowl ring
Watch: Travis Kelce praises Taylor Swift’s work ethic forward of Super Bowl
Travis Kelce might be hoping to win his fourth Super Bowl ring and he could retire if he does – sure within the information he’ll go down as one of many nice gridiron gamers.
For many viewers he’s higher often known as Taylor Swift’s boyfriend. Their relationship grew to become public in 2023 and she or he joined him on the sector to have fun his staff’s Super Bowl win final yr.
Swifties might be maintaining a tally of what occurs after the ultimate whistle, following on-line rumours a few proposal. Asked by journalists if such a plan was within the offing, Kelce replied rhetorically with a smile: “Wouldn’t you like to know?”
David Beckham and Matt Damon’s brotherhood
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Adverts broadcast through the Super Bowl are a number of the most costly cash can purchase.
This yr a minimum of 10 adverts have been bought for greater than £6.4m ($8m) every, reported leisure enterprise journal Variety – a brand new file.
So corporations who purchased a premium spot wish to guarantee they make them memorable.
This yr beer model Stella Artois have recruited David Beckham to star in theirs as himself, during which he learns he has a protracted misplaced twin brother (performed by Matt Damon) within the US referred to as, er, Dave Beckham.
Another due for broadcast comes from Hellman’s mayonnaise that recreates the orgasm scene within the deli from When Harry Met Sally and options Sydney Sweeney.
Haagen-Dazs have Fast & Furious actors selling their ice cream, Barry Keoghan is showing for web site builder Squarespace, and Gordon Ramsay is promoting cookware producer HexClad.
Donald Trump is ready to make historical past
Now in his second stint on the White House, Trump would be the first sitting US president to attend a Super Bowl.
He is not any stranger to the NFL and attended a recreation final October in Pittsburgh, Pennsylvania whereas campaigning within the presidential election.
In the previous he has additionally been vital of league commissioner Roger Goodell – most not too long ago as a result of he did not like a rule change for kick-offs.
He additionally disapproved of Goodell’s dealing with of NFL gamers who selected to kneel through the nationwide anthem, which was final executed extensively in 2020 following the homicide of George Floyd.
Players defined the protest was supposed to attract consideration to racial injustice within the US however Trump mentioned they need to be fired or suspended for disrespecting the nation.
Fox, who’re broadcasting the Super Bowl within the US, may also air an interview with the president on his first 100 days in workplace throughout their pre-game present.
‘End Racism’ slogan eliminated
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The NFL has mentioned it is not going to use the slogan “End Racism” within the Super Bowl – it has used the phrase for the final 4 editions.
The league mentioned the change was not in response to the political local weather underneath the brand new Trump administration, which has ended the usage of DEI schemes within the federal authorities, however latest tragedies within the US.
“Choose Love” and “It Takes All of Us” had been deemed extra acceptable following the terrorist assault in New Orleans on New Year’s Eve and the wildfires in California final month. These slogans had been launched by the NFL in 2020 and have appeared in varied league video games since then.
Goodell mentioned he was happy with the league’s variety efforts and would proceed them. “We’ve not only convinced ourselves, we’ve proven it to ourselves,” he mentioned. “It does make the NFL better.”
National anthem efficiency
Jon Batiste, the Grammy-winning singer and songwriter, will carry out The Star Spangled Banner this yr.
Viewers will hold an ear out for any fluffed lyrics, as skilled by Christina Aguilera, whereas bettors will keep watch over how lengthy Batiste’s rendition takes.
Other songs may also be carried out previous to kick-off together with America the Beautiful, by Trombone Shorty and Lauren Daigle, in addition to Lift Every Voice and Sing by Ledisi.
How can I observe Super Bowl 59?
USA Today Sports
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