Ten Years of Memories, Friendship and Football: Age UK Norwich Celebrates a Decade of ‘Still on the Ball’
In a heartwarming festivity of community spirit and camaraderie, Age UK Norwich is marking a notable milestone: a decade of its pioneering football program, ‘Still on the Ball’. Launched in 2013,this initiative has tirelessly promoted physical activity,social engagement,and emotional well-being among older adults in the region. What began as a weekly football sessions has blossomed into a vibrant community where friendships are forged, memories are made, and the love of the beautiful game continues to thrive.As participants reflect on the past ten years, the impact of ‘Still on the Ball’ serves as a powerful testament to the importance of staying active and connected at any age.This article explores the journey of the program, highlighting personal stories, achievements, and the enduring belief that it’s never too late to kick-start a passion for football and friendship.
Celebrating a Decade of Impact and Inclusion through Football in Norwich
As we commemorate ten remarkable years of the ‘Still on the Ball’ initiative, it’s significant to reflect on the profound impact this program has had on the lives of older individuals in our community. Through the beautiful game, participants have forged genuine friendships, discovered shared passions, and enjoyed the numerous physical and mental health benefits that football offers.The project has also played a pivotal role in promoting inclusion, allowing individuals from diverse backgrounds to come together on the pitch and build a more cohesive community. Regular sessions have not only focused on physical activity but have also provided a platform for social interaction and emotional support, thereby enriching the lives of those involved.
Throughout these ten years, we’ve celebrated countless achievements and milestones, and the joy experienced on the field is matched only by the friendships blossoming off it. Some highlights from this decade include:
- Over 500 participants engaging in football-related activities
- Monthly meet-ups fostering a sense of belonging
- Workshops and training that empower individuals through skill development
- Community outreach events that illustrate the power of inclusivity
To honour this journey, we have compiled a brief overview of our activities and their positive effects on participants:
| Year | Milestone |
|---|---|
| 2013 | Launch of ‘Still on the Ball’ |
| 2015 | First community tournament |
| 2018 | Expanded to include women’s teams |
| 2020 | Virtual engagement during the pandemic |
| 2023 | Celebration of the decade anniversary |
Reflections on Friendship and Community: The Heart of Age UK’s ‘Still on the Ball’ Initiative
Over the past decade, Age UK Norwich’s ‘Still on the Ball’ initiative has not only championed physical wellbeing but has also fostered profound connections among participants. Through the shared love of football, unique bonds have formed, exemplifying the power of community.The program has welcomed individuals from diverse backgrounds, allowing them to come together in a safe and supportive habitat that celebrates unity. Participants often express how the friendships forged on the pitch extend beyond the game, leading to regular meet-ups, social events, and a vibrant sense of camaraderie.
At the heart of this initiative is a commitment to promoting mental and emotional health, proving that team spirit transcends age and ability. The stories emerging from ‘Still on the Ball’ reflect the transformative impact of shared experiences and the joy of being part of a larger family. To encapsulate the essence of these friendships, one can highlight:
| Celebration Highlights | Participant Testimonials |
|---|---|
| Weekly Matches | “Football has given me a reason to smile every week!” |
| Community Events | “I never thought I could make friends at my age. This group has changed my life!” |
| Social Gatherings | “We are like family now, supporting each other both on and off the field.” |
Future Directions: Recommendations for Enhancing Engagement and Support for Seniors in Sports
To build upon the success of the ‘Still on the Ball’ initiative, several strategies can be implemented to further enhance engagement and support for seniors in sports. First and foremost, establishing tailored training programs that cater to various skill levels can ensure inclusivity, allowing seniors to participate without feeling intimidated. Additionally, regular community outreach campaigns aimed at raising awareness about the mental and physical benefits of sports for older adults can spark interest and encourage more seniors to join. Other recommendations include:
- Partnerships with local businesses to provide sponsorship and resources for sporting activities.
- The introduction of intergenerational teams, fostering bonds between younger players and seniors.
- Feedback sessions for seniors participating in sports, enabling them to express their needs and preferences.
- Incorporating technology like fitness trackers to promote healthy competition and track progress.
Additionally, creating a robust volunteer program can harness the skills of younger community members, allowing them to mentor seniors and assist with organizing events.This not only builds community ties but also promotes a culture of friendship and cooperation across generations. Incorporating regular social events alongside sporting activities can enhance camaraderie, further encouraging participation. The potential impact of these recommendations is significant, promising to create a vibrant, supportive environment for seniors engaging in sports.
Concluding Remarks
As Age UK Norwich marks a decade of its pioneering ‘Still on the Ball’ programme, the emotional resonance of these ten years is felt not just in the victories on the pitch, but in the enduring friendships and cherished memories forged off it. This initiative has not only transformed the lives of older adults through the power of football but has fostered a vibrant community where participants can engage, laugh, and thrive together. The legacy of ‘Still on the Ball’ serves as a testament to the importance of active living and social connection in later life, reminding us all that it’s never too late to find joy and purpose through sport. As the programme embarks on its next chapter, the warm camaraderie and spirited enthusiasm that define it will undoubtedly continue to inspire and uplift, ensuring that the game—and the friendships built around it—will remain ‘on the ball’ for many years to come.


