London July 17, 2025By Isabella RossiVowel movement: Abrdn renames itself Aberdeen to remove ‘distractions’ – The Guardian
London May 15, 2025By Olivia WilliamsUK’s abrdn renames itself ‘aberdeen’ in strategy revamp – Reuters
London April 23, 2025By Charlotte AdamsUK asset manager Abrdn renames itself Aberdeen – Financial Times
The Independent March 29, 2025By news-englandWH Smith changes name – and shoppers think it’s terrible
Daily Star March 16, 2025By news-englandBoohoo bosses ‘have chucked brand equity in the bin’ as Debenhams rebrand slammed
Daily Mail February 18, 2025By news-englandMeghan’s social media headache: Instagram handles for As Ever are quickly snapped up after Duchess’ hasty rebrand